As Editor in Chief of online magazine LOCAL.MX, I planned and created content by writing editorials
and the weekly newsletter, as well as editing and providing media such as photos and video. As part of
my responsibilities I also oversaw, created, and approved all graphic design and creative direction for
socials and the website. Through strategic planning, I tripled LOCAL’s audience and elevated the
brand’s awareness; in less than two years, LOCAL became a reference in Mexico City as a cultural
guide specializing in design, art, architecture and the city’s history.
Credits: Creative and art direction.
Editor, photography and social media.