5. Fondeadora ads
2019–2021
Head of Content in Mexican fintech Fondeadora
As part of the Communication and Marketing team at Fondeadora I was responsible for the financial education content creation for the brand’s social channels such as Youtube, IG, Twitter, and their content platforms. Using my experience as a culture journalist and image producer I created content that helped users navigate through financial subjects in a more approachable way. I was also involved in edit information for CRM campaigns, in-app translations, copywriting, and as a creative and producer in IMC campaigns.
Product (2019)
Credits
Art Direction / Project Manager / Casting
Photographer Andrés Navarro
Faces (2021)
Credits
Project Manager / Art Direction / Casting
Photographer Dorian Ulises López
Lightining and Assistant Alexis Rayas
MUA Adrián González
Styling Zaid Díaz
Lightining and Assistant Alexis Rayas
MUA Adrián González
Styling Zaid Díaz
