Cheryl Santos is a professional writer, content producer, project manager, copywriter, art director, graphic designer and editor based in Mexico City. Worked as the Editorial Director of the i-D Latin America website and recently as a Head of Content for Mexican Fintech Fondeadora.
Specialties: Writing, Editing, Research, Social Media Strategy, Digital Strategy, Editorial Design, Copywriting, Creative Direction, Graphic Design and Translation (English to Spanish, Spanish to English.)
For inquiries please contact: cheryl@saunasauna.co
RECENT EXPERIENCE
LOCAL.MX
August 2021 – March 2023
As Editor in Chief of online magazine LOCAL.MX, I planned and created content by writing editorials and the weekly newsletter, as well as editing and providing media such as photos and video. As part of my responsibilities I also oversaw, created, and approved all graphic design and creative direction for socials and the website. Through strategic planning, I tripled LOCAL’s audience and elevated the brand’s awareness; in less than two years, LOCAL became a reference in Mexico City as a cultural guide specializing in design, art, architecture and the city’s history.
Fondeadora
November 2019 — May 2021
As part of the Communication and Marketing team at Fondeadora I was responsible for the financial education content creation for the brand’s social channels such as Youtube, IG, Twitter, and their content platforms. Using my experience as a culture journalist and image producer I created content that helped users navigate through financial subjects in a more approachable way. I was also involved in edit information for CRM campaigns, in-app transla- tions, copywriting, and as a creative and producer in IMC campaigns.
i-D Magazine
September 2014 — November 2019
In the course of 5 years, I was a vital part of the global editorial team of i-D Magazine as Editor and Director of the Latam site. My job required me to edit and produce original content related to Mexico and Latin America and translations and production of branded content while contributing to the global team periodically. By covering gender, fashion, music, art and identity in Latin America, the pieces created during my tenure as editor made an impact in the cultural landscape of Mexico to grow and engage our digital audience.
Languages
Spanish – Native
English – Proficient
Korean – Basic